If a beer label doesn’t have Augmented Reality AND an NFT that’s going to get raffled off at the Quantum Mirror art installation Opening on November 18, 2021, is it even a beer that it’s wrapped around? That’s right! We’ve teamed up with our good friends at REM5 VR Labs again to push the boundaries of what is possible when you combine beer and technology.
Introducing Hex Code, our Pineapple Coconut Marshmallow Lager brewed with Premium Pilsner malt, milk sugar, marshmallows, pineapple, toasted coconut and Madagascar vanilla beans. While you might now know what a Hex Code is, you can rest assured to know that it’s only 5.3% ABV.
Hex Code will be released in the taproom on Saturday, October 30th and will begin to make its way to liquor stores on Tuesday, November 2nd.
Scan the QR code on the can to experience AR IRL, learn more about REM5, and enter the raffle to win the NFT of the label art, tickets to Quantum Mirror, Tours at Modist, and a whole lot more!
WTF is an NFT?
Great question! NFT stands for Non-Fungible Token, and, simply put, An NFT is a digital asset that exists completely in the digital universe—you can’t touch it, but you can own it. An NFT can be any type of digital file: an artwork, an article, music or even a meme such as “Disaster Girl”, the original photo of which sold for $500k earlier this year.
Not only is Non-Fungible fun to say, it also means the artist is protected from someone stealing their artwork. The NFT is like one of those fancy tracking devices in spy movies, cell phones. It keeps track of everywhere the art piece goes and every time it’s sold or purchased, allowing the artist or owner of the NFT to have the utmost security of their digital art, thereby protecting their rights.
But you’re Destroying the Environment with this NFT?
We love that you love the environment. We love the environment too, which is why, instead of your run of the mill proof-of-work blockchain (Bitcoin, Etherium, ECT), which reasonable estimates from the University of Cambridge place Bitcoin’s current annual energy consumption at 130TWh. The Hex Code NFT, which was minted on Tezos, works with Proof-of-Stake network is probably in the range of 60MWh.
For those interested in NFTs, according to some estimates, the energy cost of minting an NFT on Ethereum is 332kWh (presuming full blocks), and the similar cost (presuming full blocks) on Tezos is 200mWh, or a factor of about 1.5 million.
If you’re interested in learning more about Proof-of-Work vs Proof-of-Stake and their ecological footprint, check out this super informative article.
We’ve gone and offset the emissions from the NFT by donating to Aerial, a sustainability platform dedicated to helping companies offset their emissions by contributing to verified environmental projects.
Learn about Aerial and what they’re doing to help offset ours, yours, and many other’s carbon footprints.
You’re Bastardizing Lagers?
I mean what is beer anyways? Water, malts, yeast & hops? Yeah, but, like, it tastes good so stop worrying about it lol. It’s beer, not brain space rockets.