Haptic, A Virtual Reality IPA

Are you stuck in a constant state of “is this real-life or just fantasy”? Us too, so we can’t help you. What we can do is attempt to blur the line even more. So we’ve teamed up with REM5 VR Labs from St. Louis Park, MN and local VR artist Sherstin Shwartz (Life of a Paintbrush) to make the WORLD’S FIRST (probably) virtual reality craft beer art experience.

Introducing Haptic, a virtually possible NE IPA brewed w/ 1100 GB of fluffy oat malt & smooth wheat malts, then dry-hopped with a drippy digital blend of Mosaic, Cryo Mosaic & Denali hops. 

We’re showcasing the design and giving an early taste of the beer during our launch party at REM5 VR Lab on October 4th, from 6-10 pm. Check out the event here.

In addition to getting first dibs on this New England IPA, you’ll have the opportunity to step inside the design and watch the can come to life in a variety of 3-dimensional, interactive VR experiences. There will also be plenty of VR pods reserved for VR’s hottest titles including Beat Saber and Space Pirate Trainer, plus prizes for high scores in each game. Join us for this historic and mind-bending event.

Tickets are $10 in advance and $12 at the door, which includes unlimited VR including games, can design experiences, and one 16 oz Modist Haptic beer. Additional beer and food will be available for purchase. Wanna come hang out with us in virtual reality? Check out the event here!

Not convinced we used VR to create the label of the beer? Peep the video(s) & images below, homie!